Comments for Bev's Blender Brain Blog

Comment on 5 Things you are Doing Wrong on Facebook by Facebook Fan Page Basics « Bev's Blender Brain Blog

Facebook Fan Page Basics « Bev's Blender Brain Blog — Sat, 18 Feb 2012 02:46:33 +0000

[...] Short, sweet and to the point is best. But if your’e a singer songwriter who’s name is Sally Songster, you should differentiate between your personal profile which is undoubtedly called Sally Songster, and your music/fan page which you could call something like Sally Songster Music. More about that in my previous post 5 Things You Are Doing Wrong on Facebook. [...]

Comment on 5 Things you are Doing Wrong on Facebook by Brian

Brian — Tue, 04 Oct 2011 02:38:16 +0000

Hi Bev- I was at SWRFA too, and saw you writing this. Very clever thanks. One question: if the artist has two similar pages and you’d drop one of them, why drop the Fan Page if you are saying that the Fan Page is really the more important one (to the artist)? Is that saying that fans actually prefer personal pages? I find that my friends and fans engage me more on my personal page – however I do think I’m just more engaging and ‘myself’ on my personal page. Any suggestions or can you clarify your point? What I like about personal pages is that I can actively Friend people. The Fan Page seems more passive (‘come to me’). If I Friend someone and try to direct them to my Fan Page, it seems like I’m inviting them to my house and then asking them to stay in the screened in porch. What do you think? Thanks!

Comment on SWRFA goes social: KC Clifford and David Broyles on Social Media by Carl Jacobson

Carl Jacobson — Mon, 03 Oct 2011 15:03:05 +0000

Hey Bev,

Thanks for including a mention of Nimbit in this great post. Your timing was great too. We just announced a huge update to our Facebook store for musicians. If your readers are interested in learning more, they can check out more details here:

http://www.nimbit.com/nimbit-launches-fan-commerce-store-for-facebook/

I’d love to hear your thoughts on our news too.

Thanks and best regards,

Carl Jacobson
Nimbit, Inc.

Comment on 5 Things you are Doing Wrong on Facebook by SWRFA goes social: KC Clifford and David Broyles on Social Media « Bev's Blender Brain Blog

Sat, 01 Oct 2011 21:58:21 +0000

[...] My Music « 5 Things you are Doing Wrong on Facebook [...]

Comment on Finding your tribe: choose your path and start leading by cosysheridan sheridan

cosysheridan sheridan — Wed, 08 Jun 2011 18:28:47 +0000

This is very helpful!

Comment on Who is your music web site for? by Bev Barnett

Bev Barnett — Thu, 24 Mar 2011 21:36:23 +0000

This has got to be the biggest obstacle to overcome, IMHO. We’re not doing our jobs if we can’t provide promoters with effective messaging and tools with which to promote. Now… can you help me figure out how to describe the music of Bev Barnett & Greg Newlon? : -)

Comment on Who is your music web site for? by Bev Barnett

Bev Barnett — Thu, 24 Mar 2011 21:34:14 +0000

So true. To paraphrase 1980s marketing gurus Trout & Ries, positioning happens in the mind of the fan, not the frenzy of the band meeting.

Comment on Who is your music web site for? by Andrew MacRae

Andrew MacRae — Thu, 24 Mar 2011 21:18:06 +0000

Hi Bev,

You would not believe how hard it is to find out what kind of music a band plays. A simple sentence or two that gives some clue would be so nice. You would not believe how many bands are booked into Mission Coffee where there web site gives not even a hint about the music. It’s difficult to promote a concert where you have to say, “well, they play music, I’m fairly certain of that, but otherwise I haven’t a clue.”

Andy

Comment on Who is your music web site for? by Michael Brandvold

Michael Brandvold — Thu, 24 Mar 2011 21:00:56 +0000

Great post, these items can never be repeated too often in my opinion.

I tell many bands you are not building the website for you, you are building it for your fans.

Meaning, don’t build the site for how you like to use the web, the UIX you like, the information you want. The website is for your fans, it is to keep them excited and engaged, and of course to buy. The items your fans like could be different than what you like.

Comment on One man’s SPAM is another’s Roast Beef, right? by Bev Barnett

Bev Barnett — Thu, 24 Mar 2011 18:28:51 +0000

Well said, Andrew. I think an overwhelming majority of musicians sending out gig notices on a daily (if not hourly) basis don’t think about either the legality OR the Russian hijackers.

Getting caught in SPAM filters isn’t unique to musicians, of course, and there are some good primers out there on how SPAM filters work and what you can do to avoid typical traps. This, of course, only covers what you have control over. You make a valid point about being vulnerable to criminal spammers.

The bottom line is that its best NOT to expose your own domain to potentially being blacklisted. Using a service such as Constant Contact, Mail Chimp, etc. means the mail comes from their domain, not yours. These services have to work at keeping off blacklists to stay in business – which is why they require clients to use only permission-based lists. My impression is that Host Baby uses the client’s domain, but I’m not as familiar with it – do let me know.

The Bronto Blog has a lot of good information on email marketing, white listing, etc: http://blog.bronto.com/ and Mail Chip has a host of free ebooks as well.

I’m coming to the conclusion that email marketing, more so than social media, is the area where musicians and arts organizations need the most help.