Bev has 25 years experience in public relations and marketing, focusing primarily in network infrastructure and Internet security. She has launched start-ups, planned and implemented worldwide PR programs, managed a corporate blog and created viral YouTube videos that make Web security fun. She has seen the high tech industry at its peak and at its low… more than once.
Public relations and marketing communications have changed dramatically over the past several years. Bev has changed along with it, immersing herself in social media, helping clients to join the conversation that’s already happening on line.
Highlights
- In-depth understanding of the communications process and its effective implementation
- Strong writing and analytical skills
- Understanding of the blogosphere and role of social media and online marketing
- Bottom-line mind set that marketing’s job is to drive sales
Practical Experience
- Communications strategy, media and analyst relations and marketing writing
- Content creation for Web, sales support and training, social media and blogs
- Survey development, analysis and presentation to target audiences
- Translation of “engineering speak” into customer-oriented features and benefits
- Set up and management of social media tools including Twitter, YouTube, Facebook, TypePad, WordPress
- Blog and social media research
- Email marketing set up and management (Constant Contact)
How I work
Operating under the philosophy that you can’t promote what you don’t understand, Bev prefers client relationships that provide liberal access to the marketing and product teams where she can make the best use of her expertise and provide the most value. She thrives as part of a creative team. Her understanding of the communications process and skill in distilling technical information enable her to…
- provide valuable input to marketing strategy concerning message development for effective media programs including traditional marcom and PR as well as new media
- shape story pitches to appeal to the editorial community, while communicating the client’s message
- guide the client’s entrance into social media and the blogosphere with effectiveness and grace
- create written materials i.e. contributed articles, story pitches, application notes, sales collateral
